Personal Profile

Senior Account Director specialising in digital strategy and customer-centric result driven solutions.

Passionate about digital and the use of digital technology. For me, digital is not about cutting edge technology but about the application of technology to serve a need, whether this is for business or entertainment.

Our industry is one of continual change and I enjoy leading clients through digital transformations, unlocking outcomes they never thought possible. Focusing on a combination of customer acquisition, retention and conversion while understanding a client business, uncovering their hidden ‘wants’ and defining KPIs to become a trusted partner in a long-lasting relationships along the digital journey.

I first started in this field in 1994 and I still have the same passion today as I did then.

Proven track record in:

  • Strategic thinking and business development including digital marketing communications planning
  • Account planning and budgeting
  • Client relationships and partnership
  • Reporting and financial management
  • Initialising client workflow and initiatives and exceeding client expectations
  • Team development and coaching
  • Understanding key business management drivers and delivering measurable return on investment

Core skills:

Digital strategy

Creation and implementation of key digital strategy and digital roadmaps for clients, including the use of social media and search engine optimisation, with a focus on results and delivering against business objectives.

Customer centric

Understanding users tasks and aligning these with the business objectives to ensure the digital solution is customer focused.


Creating new ways of working and using technology to maximise ROI and business objectives.

Problem solver

The ability to look at challenges from different angles and perspectives, understanding that everything has a solution.

Working under pressure

Working within the constraints of a challenging and highly pressured environment and still maintain high quality results.

Team leader

Over seven years’ experience of leading successful teams, including personal performance management and recruitment.

Project management

Over eleven years project management covering all aspects from pitches, project specification, budgeting, timelines, testing and launch to on-going support.


Digital strategy, usability, user behaviour, online marketing, websites, mobile, social media, making technology simple and emerging channels.